Client: World Wildlife Fund (WWF India)
Scope: Nationwide school-based environmental awareness programs
Duration: 5 consecutive years
Audience: 200,000+ students annually across India
Focus Areas: Wildlife conservation, biodiversity, climate action, sustainability education

Background

WWF India was looking to scale its environmental learning efforts across diverse school systems and geographies. The goal was to engage students meaningfully with sustainability topics while aligning with broader conservation goals and relevant Sustainable Development Goals (SDGs).

My Role

As Co-Founder and Director of L&D at QryptiQ, I led WWF’s annual educational content and engagement strategy. This included conceptualizing age-appropriate activities, building digital delivery formats, and ensuring ecological themes were embedded in a way that was both interactive and curriculum-aligned.

Key Contributions

• Designed and executed yearly thematic learning cycles focused on forest protection, wildlife conservation, and climate literacy.

• Created student-centered content including quizzes, visual storytelling activities, and gamified workshops.

• Worked closely with WWF’s national education team to ensure pedagogical integrity and ecological accuracy.

• Helped digitize the content pipeline for broader reach and engagement beyond urban centers.

Results & Impact

• Reached over 200,000 students annually for 5 years, contributing to more than 1 million learner interactions.

• Strengthened WWF’s national visibility as an education partner through consistent engagement.

• Contributed directly to SDG 4 (Quality Education) and SDG 15 (Life on Land) via sustained learning impact and youth advocacy.