Reserve Bank of India
(RBI)
In collaboration with the Reserve Bank of India, I led a national financial education initiative that blended gamification, digital outreach, and community engagement to reach over 100,000 learners. The campaign simplified complex economic concepts to promote financial literacy at scale.
Gamified Financial Literacy Program for National Awareness
Client: Reserve Bank of India
Role: Program Architect & Learning Lead
Scope: Nationwide financial education campaign using digital and gamified engagement
Audience: Students, working professionals, and general public across India
Format: Blended learning with online modules, offline activations, and community-based outreach
Reach: 100,000+ participants across regions
Focus Areas: Savings, budgeting, digital banking, financial rights, investment awareness
Background
The Reserve Bank of India sought to educate the public on foundational financial principles, particularly targeting regions with low financial literacy. The goal was to promote informed decision-making and trust in formal financial systems through engaging, accessible formats.
My Role
I led the design and execution of the campaign's learning framework, integrating gamification, storytelling, and regional language content. I also managed collaborations with education partners, RBI regional offices, and technology vendors to ensure seamless execution across formats and states.
Key Contributions
Developed interactive content formats (quizzes, micro-simulations, short videos) tailored to local contexts.
Implemented a multilingual rollout strategy, increasing accessibility for non-English speaking participants.
Designed content and delivery models that combined online gamified modules with offline engagement workshops.
Created performance dashboards and learning feedback loops to track and refine outreach effectiveness.
Results & Impact
Reached over 100,000 participants across India through a hybrid campaign.
Boosted awareness around basic financial skills and consumer rights in underserved communities.
Demonstrated the effectiveness of gamified public education in improving financial behavior and knowledge.