History TV18
For History TV18, I led the development of engaging, knowledge-driven TV content aimed at mass audiences. These projects translated educational themes into high-quality broadcast formats, combining storytelling, gamification, and public participation to elevate learning through mainstream media.
Knowledge-Based Television Programming for Popular Learning Engagement
Client: History TV18 (Network18, a ViacomCBS & Reliance JV)
Role: Content Director & Learning Strategist
Scope: Development and production of educational and general knowledge-based television shows
Audience: General public with national broadcast reach via cable and DTH
Format: Game-based formats, infotainment segments, storytelling-driven knowledge content
Focus Areas: Trivia, history, science, social literacy, Indian knowledge systems
Background
History TV18 sought to explore programming that could blend educational value with entertainment — using formats that could engage a wider audience without compromising on accuracy or intellectual depth. The aim was to create shows that were fun to watch, yet left viewers with new knowledge across domains like history, science, and current affairs.
My Role
As Content Lead for this project, I worked with producers, researchers, and creative directors to craft concept-driven, knowledge-rich television segments. My goal was to ensure that the learning layer was seamlessly integrated into the narrative and visual storytelling, making the experience both informative and enjoyable.
Key Contributions
Led the ideation and scripting of multi-format TV shows that included quiz elements, visual puzzles, and expert explainers.
Oversaw fact-checking and educational framing to ensure accuracy, engagement, and alignment with network standards.
Designed audience interaction elements, including viewer participation models and gamified segments to boost engagement.
Ensured cross-functional collaboration between creative, production, and editorial teams to maintain educational quality under tight broadcast timelines.
Aligned content tone with History TV18’s premium positioning as a channel known for intelligent, culturally rich programming.
Results & Impact
Delivered content that met both broadcast entertainment goals and educational engagement metrics.
Enhanced History TV18’s programming portfolio with content that appealed to schools, families, and intellectually curious viewers.
Helped shape an educational entertainment template that balanced mass appeal with public service value.